The Uruguayan company was recognized for its innovative application that creates a safe, personalized web environment for children.
Miami, October 2011– During the first Media Accelerator Program (MAP), organized by IMS Corporate as part of the recent Festival of Media Latam, KidBox walked away with the Festival of Media Latam “Hot Company of the Year” award. The company’s desktop application for safely and securely targeting web content to children earned top honors in competition with six other emerging projects that set the pace of innovation in the Latin American market.
MAP is an initiative of IMS Corporate in conjunction with C-Squared, the Festival of Media Latam organizer. The competition’s objective is to promote initiatives that are committed to innovation in the competitive media market. The seven “Hot Company” finalists, selected from among startups throughout the region, each had an opportunity to present its project to an audience of senior professionals who profoundly influence the Latin America media market.
KidBox, an Uruguayan company with headquarters in Montevideo, was selected by a distinguished jury representing various sectors of the media market, combined with the votes of the MAP audience. The expert panel consisted of Pedro Cabral, CEO of Aegis Latin America; David Rayo, Managing Director of Group M; Luke Stertz, International Marketing Manager of Netflix; and Andrés Otero, Partner in GroupArgent. The judges not only highlighted the originality but also the usefulness of the KidBox initiative, committed to a niche market where the supply of products and services is still limited and there remains significant room for growth.
As part of the Festival of Media Latam “Hot Company of The Year” honors, KidBox gains access to a series of private meetings with potential clients and related media companies that can include KidBox in their advertising plans. In addition, KidBox will receive two special invitations to the 2012 Global Festival of Media.
“It is a huge honor for us to organize this activity that seeks to promote projects committed to innovation as a way to add market value,” stated Gastón Taratuta, CEO of IMS. He added, “All the final initiatives proposed novel strategies that can give rise to new business opportunities. Among them, KidBox stood out for presenting a proposal that was attractive from a commercial perspective as well as from the end user’s point of view.”
For his part, Alan Kind, CEO of KidBox, was very pleased with the award. “Thanks to the efforts of our professional team and the confidence of the institutions that support us, such as ANII (National Agency for Innovation and Research of Uruguay), we have developed the first web service for kids especially designed for Hispanic and Portuguese families,” noted Alan Kind. “Now, with the added momentum from this MAP award, we hope to continue growing our project to reach audiences throughout Latin America.”
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